Our Services > Polling
Polling
Making data-driven decisions about your race is impossible without accurate, relevant, and targeted polling data. Our polls are unmatched in terms of quality, quickness, presentation, and afford-ability. Here’s why we’re the best in the industry:
Data Acquisition
We source our data from nationwide datasets of pre-scrubbed, well-formatted, and up-to-date voter registration information, and then verify that information using localized datasets.
Voter Sampling
Our proprietary sampling algorithm ensures that the voters being polled match your electorate very closely. We cross-filter by many factors including age, location, race, sex, voter frequency, and more.
Conducting the IVR Poll
We eliminate biases inherent in old-school Live Voice Response (LVR) polling by making use of our innovative Interactive Voice Response (IVR) system. Pre-recorded audio ensures that every respondent is being offered the exact same information in the exact same way, without variations in tonality, word ordering, or inflection.
Standardizing the Results
After receiving the raw results of the poll, we scrub irregularities and then double-standardize the data by feeding it through the same algorithmic process that generates the secondary dataset. This one-of-a-kind procedure counterbalances variations in response rates and makes the data even more accurate.
Comprehensive Analysis
Our data analysts have developed the most complex and comprehensive data intelligence algorithms in the industry. We run each batch of polling data through these algorithms to extract vital insights and spot hidden trends.
Straightforward Reporting
When you receive your report, all information is presented in a simple, intelligent, and easy-to-read fashion, whether it’s topline statistics, heatmaps, crosstabs, voter base identification maps, supporter lists, or uncertainty-adjusted ballot breakdowns. We make sense of all our complicated statistical findings so that you don’t have to.
Insightful Support
If you ever have any questions about your results, we’re always ready to share our expert analyses and give you pointers on how to target your message, engage with voters, make data-driven decisions, and win your race. Politics is hard. Polling doesn’t have to be.
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1. Data Acquisition
We source our data from nationwide datasets of pre-scrubbed, well-formatted, and up-to-date voter registration information, and then verify that information using localized datasets.
2. Voter Sampling
Our proprietary sampling algorithm ensures that the voters being polled match your electorate very closely. We cross-filter by many factors including age, location, race, sex, voter frequency, and more.
3. Conducting the IVR Poll
We eliminate biases inherent in old-school Live Voice Response (LVR) polling by making use of our innovative Interactive Voice Response (IVR) system. Pre-recorded audio ensures that every respondent is being offered the exact same information in the exact same way, without variations in tonality, word ordering, or inflection.
4. Standardizing the Results
After receiving the raw results of the poll, we scrub irregularities and then double-standardize the data by feeding it through the same algorithmic process that generates the secondary dataset. This one-of-a-kind procedure counterbalances variations in response rates and makes the data even more accurate.
5. Comprehensive Analysis
Our data analysts have developed the most complex and comprehensive data intelligence algorithms in the industry. We run each batch of polling data through these algorithms to extract vital insights and spot hidden trends.
6. Straightforward Reporting
When you receive your report, all information is presented in a simple, intelligent, and easy-to-read fashion, whether it’s topline statistics, heatmaps, crosstabs, voter base identification maps, supporter lists, or uncertainty-adjusted ballot breakdowns. We make sense of all our complicated statistical findings so that you don’t have to.
7. Insightful Support
If you ever have any questions about your results, we’re always ready to share our expert analyses and give you pointers on how to target your message, engage with voters, make data-driven decisions, and win your race. Politics is hard. Polling doesn’t have to be.